Stop Wasting Time and Money on Bad Leads — Here’s a Smarter Way to Market Your Home Service Business

March 18, 2025

If you own a home service business, you know this story too well:


You invest in ads.
You wait for the phone to ring.
You get a few leads… but they’re not the right ones.
Some don’t answer. Others just want quotes and never call back.
You’re left wondering where your money went — and what you’re missing.

Sound familiar?


It’s not that marketing doesn’t work. It’s that most marketing isn't built to work the way your business does.

At Media Genie, we help home service providers stop wasting money on broken strategies and start attracting real, ready-to-buy customers. We build full-funnel systems that connect the dots between awareness, engagement, and conversion—so you get leads that actually book, not just click.


Pain Points We Solve:


You’re paying for junk clicks or fake leads.

We use targeted PPC advertising paired with ad fraud protection software that filters out bots, competitors, and low-quality clicks—so your ad budget goes where it matters: real prospects in your service area.


You can’t tell which campaigns are working.

We include call tracking and lead reporting so you can see exactly where your calls and leads are coming from. No more guessing which ad, post, or email worked. You get full transparency, so you can double down on what performs.


You’re missing follow-up opportunities.

One-and-done marketing doesn’t cut it anymore. We build strategies that nurture your leads over time with email campaigns, retargeting ads, and review management to build trust and keep your business top of mind.


You’re invisible in local searches.

If your Google Business Profile is outdated or buried under competitors, you’re missing high-intent traffic. We manage your local listings, citations, and backlinks to help you show up—and stand out—where it counts.


You don’t have time to do it all yourself.

Running your business is hard enough without trying to also manage Facebook ads, blog content, and YouTube videos. Our team handles it all—from weekly social content to monthly SEO blog posts and video production—so your brand keeps growing even when you’re out on the job.


🛠️ We Know Home Services — and We Know What Works


Media Genie doesn’t use cookie-cutter templates or fluff. We tailor every campaign to the real-world needs of your trade.


Whether you're in HVAC, plumbing, roofing, remodeling, electrical, or another home service niche—our marketing systems are built to:

  • Drive traffic from people actively searching for your services
  • Capture leads through optimized landing pages and funnels
  • Nurture and follow up with leads automatically
  • Keep your brand top-of-mind through social and email marketing
  • Build authority through review management and content marketing

In short: we create a machine that feeds your business while you do what you do best


Smarter Marketing, Better Results


When your marketing works together—from ads to follow-ups to SEO content—you start seeing more of the right calls, fewer missed opportunities, and real ROI. It’s time to stop guessing, hoping, or juggling marketing in your spare time.


Let Media Genie build the strategy, run the campaigns, and deliver the leads—while you focus on growing your team, serving your customers, and doing great work.



April 29, 2025
Negative reviews can feel like a punch in the gut — but handled correctly, they can actually become one of your biggest marketing tools. Potential clients aren’t just looking at what someone said about you; they’re looking even closer at how you respond . Every reply you post speaks volumes about your professionalism, your values, and your commitment to customer care.  At Media Genie , we help businesses take control of their reputation management, crafting smart, professional responses that turn negatives into trust-building opportunities. Here's how you can turn a bad review into a positive outcome:
April 9, 2025
Running a home service business is already a full-time job. Whether you’re repairing HVAC systems, installing windows, fixing plumbing, or managing a team of technicians—your time is best spent on the work that generates income and keeps your customers happy.