Step-by-step guide to optimizing your Google Business Profile for maximum local visibility in 2025, covering verification, categories, photos, reviews and more.
Explains how generative AI search is changing SEO and outlines practical steps for home service companies to get cited in AI results, highlighting how Media Genie supports AI visibility.
A deep dive into video marketing tactics that help home service businesses build trust, educate prospects and improve SEO, including how-to videos, testimonials, behind-the-scenes content and optimization techniques.
Sections 25C & 25D tax credits expire after 2025. Learn how insulation and energy contractors can boost leads before these federal incentives disappear.
Learn how to budget for advertising based on your growth goals—and why 5–10% may not be enough if competitors are targeting your market share.
Discover how full funnel marketing can boost leads, build trust, and grow your home service business. Learn strategies tailored for plumbing, HVAC, and more.
Find out how Google reviews impact trust, local SEO, and lead generation for home service businesses. Learn how to get more reviews and manage them wisely.
Negative reviews can feel like a punch in the gut — but handled correctly, they can actually become one of your biggest marketing tools. Potential clients aren’t just looking at what someone said about you; they’re looking even closer at how you respond . Every reply you post speaks volumes about your professionalism, your values, and your commitment to customer care. At Media Genie , we help businesses take control of their reputation management, crafting smart, professional responses that turn negatives into trust-building opportunities. Here's how you can turn a bad review into a positive outcome:
Running a home service business is already a full-time job. Whether you’re repairing HVAC systems, installing windows, fixing plumbing, or managing a team of technicians—your time is best spent on the work that generates income and keeps your customers happy.
