Home Service Marketing Tips, Insights, and Case Studies

April 29, 2025
Negative reviews can feel like a punch in the gut — but handled correctly, they can actually become one of your biggest marketing tools. Potential clients aren’t just looking at what someone said about you; they’re looking even closer at how you respond . Every reply you post speaks volumes about your professionalism, your values, and your commitment to customer care.  At Media Genie , we help businesses take control of their reputation management, crafting smart, professional responses that turn negatives into trust-building opportunities. Here's how you can turn a bad review into a positive outcome:
April 9, 2025
Running a home service business is already a full-time job. Whether you’re repairing HVAC systems, installing windows, fixing plumbing, or managing a team of technicians—your time is best spent on the work that generates income and keeps your customers happy.
March 18, 2025
If you own a home service business, you know this story too well: You invest in ads. You wait for the phone to ring. You get a few leads… but they’re not the right ones. Some don’t answer. Others just want quotes and never call back. You’re left wondering where your money went — and what you’re missing. Sound familiar? It’s not that marketing doesn’t work. It’s that most marketing isn't built to work the way your business does . At Media Genie , we help home service providers stop wasting money on broken strategies and start attracting real, ready-to-buy customers. We build full-funnel systems that connect the dots between awareness, engagement, and conversion —so you get leads that actually book, not just click.