Learn how to budget for advertising based on your growth goals—and why 5–10% may not be enough if competitors are targeting your market share.
Discover how full funnel marketing can boost leads, build trust, and grow your home service business. Learn strategies tailored for plumbing, HVAC, and more.
Find out how Google reviews impact trust, local SEO, and lead generation for home service businesses. Learn how to get more reviews and manage them wisely.
Negative reviews can feel like a punch in the gut — but handled correctly, they can actually become one of your biggest marketing tools. Potential clients aren’t just looking at what someone said about you; they’re looking even closer at how you respond . Every reply you post speaks volumes about your professionalism, your values, and your commitment to customer care. At Media Genie , we help businesses take control of their reputation management, crafting smart, professional responses that turn negatives into trust-building opportunities. Here's how you can turn a bad review into a positive outcome:
Running a home service business is already a full-time job. Whether you’re repairing HVAC systems, installing windows, fixing plumbing, or managing a team of technicians—your time is best spent on the work that generates income and keeps your customers happy.
Stop Wasting Time and Money on Bad Leads — Here’s a Smarter Way to Market Your Home Service Business
If you own a home service business, you know this story too well: You invest in ads. You wait for the phone to ring. You get a few leads… but they’re not the right ones. Some don’t answer. Others just want quotes and never call back. You’re left wondering where your money went — and what you’re missing. Sound familiar? It’s not that marketing doesn’t work. It’s that most marketing isn't built to work the way your business does . At Media Genie , we help home service providers stop wasting money on broken strategies and start attracting real, ready-to-buy customers. We build full-funnel systems that connect the dots between awareness, engagement, and conversion —so you get leads that actually book, not just click.
